The New Facebook: 5 Tips to Managing the Newest Algorithm Changes

Anyone who follows the news knows that Facebook has had a sort of dark night of the soul since the presidential elections. From the proliferation of fake news and the bots that helped spread it to the advertising accepted by bad actors, Facebook has been under fire. Even before news of psychological profile data being …

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My 9 Favorite Writings of 2017: On Art, Travel & Values

The writing life is the only life for me. It’s a rare day when I don’t feel gratitude that I get paid to write. I regularly thank the Google gods for their algorithms that have taught the corner office to value good writing and invest in quality content. 2017 provided plenty of grist for the …

Rebranding Untours

How do you develop a new website, redesign your email correspondence and introduce a new logo without alienating your loyal, long-time clientele? Not an easy question to answer in a 40-year-old company with a mom-and-pop-shop ethic and a committed following of "alumni" who have travelled with us for decades. Our brand presentation has been decided …