Portfolio

Writing & content  

Untours:  Blog | NewslettersPress releases | Whitepaper: Travel Tips
Spotted by Locals:  Philadelphia Blog

Breadcrumbs:  Philadelphia Attractions
WHYY: WHYY Weekly
| FundraiserLanding page | Program email
Profiles:  Wes  |  Stephanie  |  Hal  Peggy  |  Jonathan

Content Specialties: Travel, the Arts, Cities, Profiles, Nonprofits, and Advocacy
Note: I have training as a journalist and can find a story using interviews and research, so I am able to create quality content on myriad topics.

Catalog & print

I have produced an annual catalog with a print run of 200,000: contracting with a printer, collaborating with a designer, managing the project, and creating and sourcing all catalog content. Here is my latest effort:

2022cover

Untours 2022 catalog
Untours 2020 catalog

Untours 2019 catalog
Untours 2018 catalog
Untours 2017 catalog

Rebranding

The Untour challenge: Our 40-year-old travel company has a very loyal client base; some have traveled with us since the 70s and 80s. At the same time, our clientele is shifting from the Greatest Generation to the Baby Boomers. Communication and the travel marketplace have changed radically and we must respond. At the same time, we do not want to alienate our longstanding clients and want to preserve the “mom-and-pop shop” feeling of our brand.

The rollout: New logo and website

Here is our rollout of our new logo. Our newsletter speaks to our core constituency and the blog post it links to explains the backstory and meaning of our new logo. Note the design of the newsletter itself has also changed.

Old logo and website

ulogoOld logo: Dated, drab, odd shape

Old website: Not responsive, too busy, no clear navigation path
(This interim version includes a version of the new logo for transition.)

old-website

New logo: Legible, playful, bright, happylogo

New website: (pending) Responsive, clear and simple navigation, clean design, photo carousel features both people and places

website

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