Portfolio

Writing & content

Untours: Blog | Newsletters | Press release
Spotted by Locals: Philadelphia Blog
Breadcrumbs: Philadelphia Attractions
Profiles: Wes | Stephanie | Hal
Whitepaper: Travel Tips

Content Specialties: Travel, Arts, Cities, Profiles, Nonprofits and Advocacy
Note: I have training as a journalist and can find and tell a story with interviews, so I am able to create quality content on myriad topics.

Catalog & print

I produce an annual catalog with a print run of 200,000. I contract with a printer, collaborate with a designer, manage the project, and create and source all catalog content. Here is my latest effort:

untours-2020-catalog

Untours 2020 catalog
Untours 2019 catalog
Untours 2018 catalog
Untours 2017 catalog

Rebranding

The Untour challenge: Our 40-year-old travel company has a very loyal client base; some have traveled with us since the 70s and 80s. At the same time, our clientele is shifting from the Greatest Generation to the Baby Boomers. Communication and the travel marketplace have changed radically and we must respond. At the same time, we do not want to alienate our longstanding clients and want to preserve the “mom-and-pop shop” feeling of our brand.

The rollout: New logo and website

Here is our rollout of our new logo. Our newsletter speaks to our core constituency and the blog post it links to explains the backstory and meaning of our new logo. Note the design of the newsletter itself has also changed.