I use targeted words to build relationships. This is at the heart of all effective marketing, fundraising, and audience engagement. My writing speaks to its intended audience — humans first, search engines second — engaging, enriching, and motivating them.
I’m a writer, editor, marketer, and fundraiser with experience in email marketing, social media, web content, newsletters and print. I have coordinated PR and unified voice and messaging across marketing and transactional communication channels. I have developed and launched new products and set high-level strategy.
Among my proudest moments:
- Driving large increases in web traffic, email click-through rates, and social click-through, while lowering bounce rate
- Launching the first newsletter for Fresh Air with Terry Gross
- Getting PR placements in the Chicago Tribune & the Los Angeles Times
- Managing client and crisis communications around COVID-19 travel
- Launching new websites for Untours and the Untours Foundation
- Rebranding Untours across all media and redesigning our website
- Running a Facebook ad campaign that captured leads for 77 cents each
- Executing a communications audit that improved open and response rates, click-through, and conversions
- Being interviewed by Arthur Frommer
Here is my LinkedIn profile.
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JOB EXPERIENCE
Marketing Communications Specialist, WHYY May 2022 – present
Produce and edit the organization’s two largest circulation weekly newsletters
Edit sub-brand newsletters: Fresh Air, The Pulse, The Connection
Collaborate with program producers to design and launch new newsletters
Design and execute email pledge campaigns
Manage email marketing for events, podcasts, and program launches
Report on email marketing campaigns
Write and design engaging landing pages for ad campaigns
Create webpages and marketing plans for events
Craft strategic messaging for membership acquisition and retention
Spearhead marketing and fundraising messaging
Collaborate across departments to gather and create content
Monitor news and create eblasts for elections and special programming
Digital Communications Associate, WHYY December 2021 – May 2022
Produce newsletters, fundraising emails and eblasts for various audiences
Write, copyedit, and proofread for Marketing and Membership
Brainstorm on marketing campaigns and promotions
Write landing pages and other content
Communicate WHYY’s values and value across platforms
Consult on Engaging Networks and assist other users
Report on email marketing campaigns
Assist with fundraising campaigns and membership drives
Communications Director, Untours November 2014 – March 2022
Plan and oversee company marketing efforts
Draft and execute a marketing plan
Set and follow annual editorial calendar for content across media
Edit, source, and generate all content for website, blog, newsletters
Drive company social media, increasing reach, engagement, and follows
Execute measurably effective email promotions to drive sales and web traffic
Design, write, and execute email marketing campaigns and automated marketing
Company rebrand and branding strategy
Launch new products, coordinating with program managers and consultants
Collaborate with designers and printers for direct mail promotions, including catalog
Hire and manage interns and suppliers/vendors
Work closely with developers on website revisions and redesign
Track trends and follow best practices in marketing, web, technology, and communication
B Corp certification and annual benefit report
Philadelphia Blogger, Spotted by Locals August 2015 – present
http://www.spottedbylocals.com
Research, write, and post short articles on Philadelphia sights
Maintain and update web content for accuracy
Collaborate with directors and editors to promote posts
Freelance & Consulting, Andrea Sz Communications January 2015 – present
Write and copy edit for web and print
Manage website content and updates
Design and write email marketing campaigns
Business blogging, whitepapers, and other content creation
Fundraising appeals and other pro bono work
Communications Manager, Untours August 2013 – November 2014
Write, edit, and copy edit website, books, catalog, newsletter, and email campaigns
Manage updates and generate content for websites and blog
Source and edit/format images for website and publications
Write and circulate press releases to news outlets and bloggers
Set strategy for communications, marketing, and IT
Create style sheets for web and print; standardize and brand company communications
Oversee updates of all client-facing print publications, destination guidebooks
Coordinate client communications and customer service correspondence
Revise client correspondence, adding clear call to action, and boosting conversions
Serve as liaison with IT staff and program coordinators to improve customer service process and information sharing online and in print
Design customer surveys and email campaigns
Set up a customer service port on website; organizing, keywording and writing help articles
Co-director of Italian Programs, Untours September 1997 – August 2013
Marketing writing for print and web
Oversee the updates of all client-facing publications
Research, write, edit and maintain guidebooks for each of our Italian destinations
Write and maintain program web content, including photography
Set group advisory strategy for the company, including marketing and financial goals, client demographics study, market analysis, and new product development
Coordinate client communications audit and revamp correspondence, website, and printed info
Collaborate with developer to convert company-wide planning materials to online format, organizing information from multiple sources and rewriting and editing content for web
Write and edit e-newsletter, company press releases, and automated marketing campaigns
Write for catalog, website, blog, and other marketing efforts
Other duties
Research and develop new programs (Venice, Florence, Rome, Sicily, Amalfi Coast, and Umbria)
Hire and monitor European staff, communicate client logistical details and company news to them
Find, inspect, and contract new vacation apartments
Perform basic customer service: sales, billing, logistics planning, and reservations with suppliers
Travel internationally to research, build relationships with vendors and staff, interact with clients
SKILLS
Email marketing: Engaging Networks, Infusionsoft, Mailchimp, Zoho, Marketo, and other CRMs and email marketing platforms
Social media: Facebook, Twitter, Instagram, YouTube, Hootsuite
Content: Writing, editing, image sourcing, SEO, print and web content, press releases, AP Stylebook
Web & Design: HTML, WordPress, Google Analytics, Adobe InDesign, Canva
Management: Collaboration, supervision, project management, managing freelancers and interns, Slack
Other tools: Zoho suite, Microsoft Office, Google programs, SurveyMonkey, SurveyGizmo
EDUCATION
Marquette University (Milwaukee, WI)
BA in Journalism
Other experience
Proofreader, Philadelphia Weekly
Editorial Intern: Home Magazine (New York), Pittsburgh Magazine, Art Muscle Magazine
My Clients
I have worked with Visit Philly, Miquon School, Invest Out, Private Access Journeys, Breadcrumbs, Spotted by Locals, AMP Audio Visual, the Untours Foundation, and others. I have done pro bono work for Greene Street Friends School, Weaver’s Way, and Project HOME.
About this website
© Andrea Szyper & Andrea Sz Communications, 2023.
Unauthorized use/duplication of any material on this website without express & written permission from this website’s author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrea Szyper & Andrea Sz Communications with appropriate & specific direction to the original content.
Andrea Sz Communications 