The New Facebook: 5 Tips to Managing the Newest Algorithm Changes

Anyone who follows the news knows that Facebook has had a sort of dark night of the soul since the presidential elections. From the proliferation of fake news and the bots that helped spread it to the advertising accepted by bad actors, Facebook has been under fire. Even before news of psychological profile data beingContinue reading “The New Facebook: 5 Tips to Managing the Newest Algorithm Changes”

My 9 Favorite Writings of 2017: On Art, Travel & Values

The writing life is the only life for me. It’s a rare day when I don’t feel gratitude that I get paid to write. I regularly thank the Google gods for their algorithms that have taught the corner office to value good writing and invest in quality content. 2017 provided plenty of grist for theContinue reading “My 9 Favorite Writings of 2017: On Art, Travel & Values”

5 Common Sexist Slips in Your Communications and How to Fix Them

I got an email the other day, a good idea forwarded to me unedited. In it there was a reference to “the girls” helping. By the girls did he mean my esteemed colleagues in Europe? I was so annoyed that I almost lost the thread of the email, which was indeed a very good idea.Continue reading “5 Common Sexist Slips in Your Communications and How to Fix Them”

10 Takeaways from the Digital Summit

I have been lucky/smart enough to attend Philadelphia’s Digital Summit the past couple years. Like its inaugural year, his year’s conference delivered a lot of value for its money, with a day and a half of back-to-back 30-minute sessions covering everything from SEO to content marketing to social media to UX and design. It’s aContinue reading “10 Takeaways from the Digital Summit”

5 Reasons Email Marketing is Thriving

Spam and social media have not killed email marketing. In fact, marketing experts agree email marketing is having a Renaissance. Why has this “old technology” remained a reliable and effective way of reaching and moving your target audience? Here are five good reasons why email marketing still works. Customer intimacy One of email’s biggest strengths isContinue reading “5 Reasons Email Marketing is Thriving”

Rebranding Untours

How do you develop a new website, redesign your email correspondence and introduce a new logo without alienating your loyal, long-time clientele? Not an easy question to answer in a 40-year-old company with a mom-and-pop-shop ethic and a committed following of “alumni” who have travelled with us for decades. Our brand presentation has been decidedContinue reading “Rebranding Untours”