I use targeted words and messaging to build relationships. Engagement is at the heart of all effective marketing and fundraising. My writing speaks to its intended audience — humans first, search engines second — engaging, informing, enriching, and motivating them.
I’m a writer, editor, marketer, and fundraiser with experience in email marketing, social media, web content, newsletters, and print. I have coordinated PR and unified voice and messaging across marketing and transactional communication channels. I have developed and launched new products and websites, and set high-level strategy.
Among my proudest moments:
- Developing and launching a new website for Heritage Conservancy
- Launching the first newsletter for Fresh Air with Terry Gross
- Exceeding fundraising goals in all of my pledge seasons at WHYY
- Getting PR placements in the Chicago Tribune & the Los Angeles Times
- Driving dramatic increases in web traffic, email click-through rates, and social click-through, while lowering bounce rates on the Untours website
- Managing client and crisis communications around COVID-19 travel
- Launching a new website and monthly giving program for the Untours Foundation
- Rebranding Untours across all media and redesigning our website
- Running a Facebook ad campaign that captured leads for 77 cents each
- Executing a communications audit that improved open and response rates, click-through, and conversions
- Being interviewed by Arthur Frommer
Here is my LinkedIn profile.
JOB EXPERIENCE
Communications Manager, Heritage Conservancy July 2023 – March 2026
Set and implement communication strategy across media
Write, edit, and create digital content and maintain content calendar
Manage and build out website content and user journey
Plan and execute social media strategy
Track and report digital communications metrics
Edit monthly newsletter and email promotions
Execute fundraising communications and strategy
Manage donor path and forms on website
Promote events and educational programs
Manage press outreach, PR, talking points, write press releases
Oversee print publication design and production
Edit and produce annual Impact Report and other bulk mailings
Manage brand and communications tools, assets, and resources
Consult on broader organizational strategy
Create presentations and tabling resources for community outreach
Supervise, collaborate with, and mentor a direct report and interns
Marketing Communications Specialist, WHYY May 2022 – July 2023
Produce and edit the organization’s two largest circulation weekly newsletters
Edit sub-brand newsletters: Fresh Air, The Pulse, The Connection
Collaborate with program producers to design and launch new newsletters
Design and execute email pledge campaigns
Manage email marketing for events, podcasts, and program launches
Report on email marketing campaigns
Write and design engaging landing pages for ad campaigns
Create webpages and marketing plans for events
Craft strategic messaging for membership acquisition and retention
Spearhead marketing and fundraising messaging
Collaborate across departments to gather and create content
Monitor news and create eblasts for elections and special programming
Digital Communications Associate, WHYY December 2021 – May 2022
Produce newsletters, fundraising emails and eblasts for various audiences
Write, copyedit, and proofread for Marketing and Membership
Brainstorm on marketing campaigns and promotions
Write landing pages and other content
Communicate WHYY’s values and value across platforms
Consult on Engaging Networks and assist other users
Report on email marketing campaigns
Assist with fundraising campaigns and membership drives
Communications Director, Untours November 2014 – March 2022
Plan and oversee company marketing efforts
Draft and execute a marketing plan
Set and follow annual editorial calendar for content across media
Edit, source, and generate all content for website, blog, newsletters
Drive company social media, increasing reach, engagement, and follows
Execute measurably effective email promotions to drive sales and web traffic
Design, write, and execute email marketing campaigns and automated marketing
Company rebrand and branding strategy
Launch new products, coordinating with program managers and consultants
Collaborate with designers and printers for direct mail promotions, including catalog
Hire and manage interns and suppliers/vendors
Work closely with developers on website revisions and redesign
Track trends and follow best practices in marketing, web, technology, and communication
B Corp certification and annual benefit report
Philadelphia Blogger, Spotted by Locals August 2015 – present
http://www.spottedbylocals.com
Research, write, and post short articles on Philadelphia sights
Maintain and update web content for accuracy
Collaborate with directors and editors to promote posts
Freelance & Consulting, Andrea Sz Communications January 2015 – present
Write and copy edit for web and print
Manage website content and updates
Design and write email marketing campaigns
Business blogging, whitepapers, and other content creation
Fundraising appeals and other pro bono work
EDUCATION
Marquette University (Milwaukee, WI)
BA in Journalism
Other experience
Proofreader, Philadelphia Weekly
Editorial Intern: Home Magazine (New York), Pittsburgh Magazine, Art Muscle Magazine
My Clients
I have worked with Visit Philly, Miquon School, Invest Out, Private Access Journeys, Breadcrumbs, Spotted by Locals, AMP Audio Visual, the Untours Foundation, and others. I have done pro bono work for Greene Street Friends School, Weaver’s Way, and Project HOME.
About this website
© Andrea Szyper & Andrea Sz Communications, 2023.
Unauthorized use/duplication of any material on this website without express & written permission from this website’s author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrea Szyper & Andrea Sz Communications with appropriate & specific direction to the original content.
Andrea Sz Communications 