Above all, I am a writer, editor and critical thinker. I have a solid marketing background, with experience in email marketing, social media, web content and print catalog production. I have coordinated PR and unified voice and messaging across marketing and transactional communication channels. Product launches and branding are among my skills.
Among my proudest moments:
- Getting placements in the Chicago Tribune & the Los Angeles Times
- Being interviewed by Arthur Frommer
- Rebranding Untours across all media and redesigning our website
- Running a Facebook ad campaign that generates low cost leads: 77 cents per lea
When I am not working, I enjoy street art, hiking, yoga and playing monopoly with my son. I am a reluctant activist, hack gardener and art enthusiast/design geek. I enjoy craft beers, international travel and eating well.
Here is my LinkedIn profile.
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Communications Director, Untours November 2014 – present
Untours is a tour operator specializing in semi-independent, apartment-based European vacations.
Plan and oversee company marketing efforts, draft and execute a marketing plan
Set and follow annual editorial calendar for content across media
Edit, source, and generate all content for website, blog, newsletters
Drive company social media, increasing reach, engagement, and follows
Execute measurably effective email promotions to drive sales and web traffic
Design, write, and execute email marketing campaigns and automated marketing
Company rebrand and branding strategy
Launch new products, coordinating with program managers and consultants
Collaborate with designers and printers for direct mail promotions, including catalog
Hire and manage interns and suppliers/vendors
Work closely with developers on website revisions and redesign
Track trends and follow best practices in marketing, web, technology, and communication
B Corp certification and annual benefit report
Communications Manager duties as described below
Philadelphia Blogger, Spotted by Locals August 2015 – present
Research, write, and post short articles on Philadelphia sights
Maintain and update web content for accuracy
Collaborate with directors and editors to promote posts
Freelance and Consulting, Andrea Sz Communications January 2015 – present
Write and copy edit for web and print
Manage website content and updates
Design and write email marketing campaigns
Business blogging, whitepapers, and other content creation
Fundraising appeals and other pro bono work
Communications Manager, Untours August 2013 – November 2014
Write, edit, and copy edit website, books, catalog, newsletter, and email campaigns
Manage updates and generate content for websites and blog
Source and edit/format images for website and publications
Write and circulate press releases to news outlets and bloggers
Set strategy for communications, marketing, and IT
Create style sheets for web and print; standardize and brand company communications
Oversee updates of all client-facing print publications, destination guidebooks
Coordinate client communications and customer service correspondence
Revise client correspondence, adding clear call to action, and boosting conversions
Serve as liaison with IT staff and program coordinators to improve customer service process and information sharing online and in print
Design customer surveys and email campaigns
Set up a customer service port on website; organizing, keywording and writing help articles
Co-director of Italian Programs, Untours September 1997 – August 2013
Marketing, writing and web
Oversee the updates of all client-facing publications
Research, write, edit and maintain guidebooks for each of our Italian destinations
Write and maintain program web content, including photography
Set group advisory strategy for the company, including marketing and financial goals, client demographics study, market analysis, and new product development
Coordinate client communications audit and revamp correspondence, website, and printed info
Collaborate with developer to convert company-wide planning materials to online format, organizing information from multiple sources and rewriting and editing content for web
Write and edit e-newsletter, company press releases, and automated marketing campaigns
Write for catalog, website, blog, and other marketing efforts
Research and develop new programs (Venice, Florence, Rome, Sicily, Amalfi Coast, and Umbria)
Hire and monitor European staff, communicate client logistical details and company news to them
Find, inspect, and contract new vacation apartments
Perform basic customer service: sales, billing, logistics planning, and reservations with suppliers
Travel internationally to research, build relationships with vendors and staff, interact with clients
Infusionsoft, Microsoft Office, Google programs, SurveyMonkey, SurveyGizmo, Hootsuite, AP Stylebook, Facebook, Instagram, Twitter
Basic: HTML, Adobe Photoshop, Adobe InDesign, Google Analytics, SEO, WordPress, Marketo
Marquette University (Milwaukee, WI)
BA in Journalism
Proofreader, Philadelphia Weekly
Editorial Intern, Home Magazine (New York), Pittsburgh Magazine, Art Muscle Magazine
I have worked with Miquon School, Invest Out, Private Access Journeys, Breadcrumbs, Spotted by Locals, AMP Audio Visual, and the Untours Foundation.
I have done pro bono work for Greene Street Friends School and Project HOME.
About this website
© Andrea Szyper & Andrea Sz Communications, 2019.
Unauthorized use/duplication of any material on this website without express & written permission from this blog’s author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrea Szyper & Andrea Sz Communications with appropriate & specific direction to the original content.